EY Japan, a Japanese subsidiary of auditing firm Ernst & Young (EY), is working on the SAKE Blockchain platform to track the sake supply chain and combat counterfeit products.
EY Japan said the system will initially be launched in Hong Kong and Singapore, both of which are open to distributed registry technology. In the future, it is planned to introduce the platform to the entire Asian market.
According to EY's consultant Hideaki Kajiura, it will be used to record and track information about the origin of sake products, as well as the conditions of production and the subsequent supply chain of the product, down to supermarkets and restaurants.
In addition, information will be available in the system on the temperatures at which the product was stored during transport and at the point of sale so that consumers can ascertain the optimum storage conditions.
With the help of a QR code on the label of a bottle, consumers will be able to check the ingredients of sake, data on the manufacturing plant, and also receive recommendations on its further storage and consumption. The information will be available in English, Chinese and Korean. All data recorded in the system will be useful not only for customers, but also for producers themselves.
By analyzing this data, manufacturers will be able to develop strategies to improve the efficiency of their product sales and optimize targeted marketing. However, the main goal of the SAKE Blockchain platform is to ensure the authenticity of beverages and prevent the sale of counterfeit products.
Ernst & This is not the first time Young has used a Blockchain to track the supply chain of alcoholic beverages. In May last year, the company participated in the development of the TATTOO Wine platform to make the process of wine production and supply more transparent.
Comments
Post a Comment